Jumeirah
Brand Strategy
H2 2026 · Working Plan
Workload · 59 of 59 items

Who's on the hook for what.

Brand budget
AED 13.54M
Others budget
AED 331K
Total (filtered)
AED 13.87M
Owner — Brand
Owner — Others
Status
Brand8 owners
AED 13.54M
Michael Derek GrieveChief Brand Officer2 items
AED 12.50M
DeliverableSEP · Week 1Brand—Planning
ProjectAugust launch → NovBrandAED 12.50MConfirmed
Hannah Louise Lee4 items
AED 0
DeliverableJUL · Week 1Partnerships—Confirmed
DeliverableNOV · Week 1Partnerships—Planning
ProjectJul → Oct/NovPartnerships—Confirmed
DeliverableOCT · Week 1Partnerships—Planning
Joao Marcelo Rocco5 items
AED 0
ProjectSep plan → Dec reviewBrand—Planning
ProjectSep plan → 23 OctBrand—Planning
DeliverableOCT · Week 1Brand—Planning
ProjectJul–Sep——Planning
ProjectJul——Confirmed
Julien Soyez17 items
AED 647K
DeliverableJUN · Week 1PR—Launch
ProjectNovember—AED 500KPlanning
DeliverableJUL · Week 1PR—Confirmed
DeliverableSEP · Week 1PR—Planning
ProjectAug——Confirmed
ProjectSep——Planning
ProjectSep'26-October'26PR—Confirmed
DeliverableSEP · Week 1PR—Planning
DeliverableOCT · Week 1PR—Planning
ProjectOct-26——Planning
DeliverableNOV · Week 1PR—Planning
ProjectDec——Planning
ProjectDec——Confirmed
ProjectSep——Launch
ProjectOctHR—Confirmed
ProjectNov—AED 73KConfirmed
ProjectNov—AED 73KConfirmed
Lucy Wilson11 items
AED 389K
ProjectJulyPartnershipsAED 150KConfirmed
ProjectNovemberPartnershipsAED 150KConfirmed
ProjectAugustJumeirah OneAED 14KConfirmed
DeliverableDEC · Week 1CRM—Planning
ProjectJuly—AED 62KConfirmed
ProjectSeptember 2026BrandAED 13KConfirmed
ProjectSep——TBC
DeliverableOCT · Week 1Jumeirah One—Planning
DeliverableNOV · Week 1Jumeirah One—Planning
ProjectDec——TBC
ProjectOct-Dec 2026Brand—Confirmed
Mahdi4 items
AED 0
ProjectOctober——Confirmed
DeliverableJUL · Week 1F&B—Planning
ProjectNovJumeirah One—Planning
DeliverableJUL · Week 1F&B—Planning
Shawn Davey4 items
AED 0
DeliverableJUN · Week 4Creative—Confirmed
DeliverableJUN · Week 1Creative—Confirmed
DeliverableJUL · Week 2Creative—Confirmed
DeliverableJUL · Week 1Creative—Planning
Willemijn Jol5 items
AED 0
DeliverableJUN · Week 1Brand—Confirmed
ProjectAug–Sep (TBC)Brand—TBC
ProjectDecemberBrand—Confirmed
DeliverableJUL · Week 1Brand—Planning
DeliverableJUL · Week 1Brand—Planning
Others6 owners
AED 331K
Fred1 item
AED 0
DeliverableJUL · Week 1HR—TBC
JCT1 item
AED 0
DeliverableJUL · Week 1Hotels team—Confirmed
Jonas2 items
AED 0
DeliverableJUL · Week 1Sales—Planning
DeliverableJUL · Week 1Sales—Planning
Marketing - JCP1 item
AED 0
ProjectJuly——Confirmed
Marketing JCT1 item
AED 0
Project18–20 SepMarketing JCT—Confirmed
Veronique1 item
AED 331K
ProjectJul—AED 331KConfirmed