Brand Strategy
H2 2026 · Working Plan
All projects · 32
The full H2 portfolio.
Q3 · Going Beyond for Our GuestsJul–Sep
Sail GP — United Kingdom
Lucy Wilson
July · London / UK
BudgetAED 150,000
Burj Al Arab Relaunch
Joao Marcelo Rocco
Sep plan → Dec review · Dubai
0Paris Positioning & Activation
Joao Marcelo Rocco
Sep plan → 23 Oct · Paris
0Reclaim The Night — RTN Campaign
Michael Derek Grieve
August launch → Nov · Dubai
BudgetAED12,500,000
Jumeirah Circle
Willemijn Jol
Aug–Sep (TBC) · UAE & International
0Junior Leaders of Jumeirah
Lucy Wilson
August · Group-wide
BudgetAED 14400
NOX Opening — Capri
Marketing - JCP
July · Capri
0World Wellness Weekend
Marketing JCT
18–20 Sep · London
0Editorial partnership Dazed Korea - K pop band in Bali
Veronique
Jul · Bali
BudgetAED 330,525
Jumeirah One Echo
Lucy Wilson
July · London
BudgetAED 62000
Jumeirah One Conversations, Where Worlds Meet
Lucy Wilson
September 2026 · Dubai
BudgetAED 12800
Where world Meets- Maltese Falcon Exposure
Lucy Wilson
Sep · TBC
0Solar eclipse PR - Mallorca
Julien Soyez
Aug · Mallorca
Budget0
Q3 Global Majlis
Julien Soyez
Sep ·
0RED SEA OPENING
Julien Soyez
Sep'26-October'26 · Saudi Arabia
Budget0
ATM+Future hospitality Summit
Julien Soyez
Sep ·
BudgetAED 0
BAA- POP
Joao Marcelo Rocco
Jul–Sep ·
0Paris - POP
Joao Marcelo Rocco
Jul ·
0Q4 · Where Worlds MeetOct–Dec
Sail GP - Dubai & Abu Dhabi
Lucy Wilson
November · Dubai & Abu Dhabi
BudgetAED 150,000
Frieze Abu Dhabi / Art Week
Julien Soyez
November · Abu Dhabi
BudgetAED 500,000
Festive Season
Willemijn Jol
December · UAE & International
0Orizonta Re-opening
Mahdi
October · Dubai
0ANNOUNCEMENT | PARIS
Julien Soyez
Oct-26 · Paris
BudgetTBC
Villa Marie-ACTIVATION
Mahdi
Nov ·
0Q4 Global Majlis
Julien Soyez
Dec ·
0Curated Collections - Generous Spirit Gifting
Lucy Wilson
Dec ·
0Paid Experiences
Lucy Wilson
Oct-Dec 2026 · Dubai/Bali/London
Budget0
ILTM Cannes
Julien Soyez
Dec ·
BudgetAED 0
Spirit Week
Julien Soyez
Oct ·
BudgetTBC
International press trip to Bali
Julien Soyez
Nov ·
BudgetAED 73,450
International Press trip to Oman
Julien Soyez
Nov · Oman
BudgetAED 73,450
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