Jumeirah
Brand Strategy
H2 2026 · Working Plan
Outlook · Function × Month

How every function shows up, month by month.

Function
Brand
  • UK activation & brand presence
  • Brand identity
  • Brand identity Review
  • Circle activation framework
  • Certificates
  • HH visit-National day confirm more details and budget
  • Naming, positioning, activation plan
  • Circle activation framework
  • Jumeirah One Conversations, Where Worlds Meet
  • Naming, positioning, activation plan
  • Brand to share the collaterals
  • Paid Experiences
  • Activation across Dubai & Abu Dhabi
  • Festive COTH & Festive F&B
CRM
  • Member communications
  • Communication for Jumeirah One
  • Member communications
  • Jumeirah One Conversations, Where Worlds Meet
  • Member communications
  • Paid Experiences
  • Member communications
  • CRM communications
Partnerships
  • Emirates GBR Sail GP activation on-site
  • Q4 drop, UAE properties + wellness
  • Jumeirah Chalets & on-property activation
Jumeirah One
  • Member / loyalty activation
  • Reclaim The Night — RTN Campaign
  • Junior Leaders of Jumeirah preparation and planning
  • Reclaim The Night — RTN Campaign
  • Reclaim The Night — RTN Campaign
  • Exclusive Jumeirah One supper club(Reclaim the Night)
  • Member activation
  • Reclaim The Night — RTN Campaign
  • Jumeirah One- Exclusive Supper Club hosting
Creative
  • Post production
  • Asset Development (dep. on 360 Marketing Plan, Chase Sheet & Media Planning)
Partnership
  • Emirates GBR Sail GP activation on-site
  • Q4 drop, UAE properties + wellness
  • Jumeirah Chalets & on-property activation
PR & Comms
Marketing JCT
  • World Wellness Weekend 18-20 September
Marketing JPS
Marketing JCP