Brand Strategy
H2 2026 · Working Plan
Year of the Guest · H2 2026 · the whole board
Everything in motion, July through December.
32
projects
27
activations
11
functions engaged
JulyQ3
Rituals Define Our Rhythm
Sail GP — United Kingdom
Lucy Wilson
Humantra Launch
Hannah Louise Lee
NOX Opening — Capri
Marketing - JCP
Editorial partnership Dazed Korea - K pop band in Bali
Veronique
Jumeirah One Echo
Lucy Wilson
BAA- POP
Joao Marcelo Rocco
Paris - POP
Joao Marcelo Rocco
7 projects
AugustQ3
Connection Through Life-Long Bonds
Reclaim The Night — RTN Campaign
Michael Derek Grieve
Jumeirah Circle
Willemijn Jol
Junior Leaders of Jumeirah
Lucy Wilson
Solar eclipse PR - Mallorca
Julien Soyez
BAA- POP
Joao Marcelo Rocco
5 projects
SeptemberQ3
Inspire Me Jumeirah
Burj Al Arab Relaunch
Joao Marcelo Rocco
Paris Positioning & Activation
Joao Marcelo Rocco
Reclaim The Night — RTN Campaign
Michael Derek Grieve
Jumeirah Circle
Willemijn Jol
World Wellness Weekend
Marketing JCT
Jumeirah One Conversations, Where Worlds Meet
Lucy Wilson
Where world Meets- Maltese Falcon Exposure
Lucy Wilson
Q3 Global Majlis
Julien Soyez
RED SEA OPENING
Julien Soyez
ATM+Future hospitality Summit
Julien Soyez
BAA- POP
Joao Marcelo Rocco
11 projects
OctoberQ4
Reclaim The Night
Humantra Launch
Hannah Louise Lee
Burj Al Arab Relaunch
Joao Marcelo Rocco
Paris Positioning & Activation
Joao Marcelo Rocco
Reclaim The Night — RTN Campaign
Michael Derek Grieve
Orizonta Re-opening
Mahdi
RED SEA OPENING
Julien Soyez
ANNOUNCEMENT | PARIS
Julien Soyez
Paid Experiences
Lucy Wilson
Spirit Week
Julien Soyez
9 projects
NovemberQ4
Reclaim The Night
Sail GP - Dubai & Abu Dhabi
Lucy Wilson
Burj Al Arab Relaunch
Joao Marcelo Rocco
Reclaim The Night — RTN Campaign
Michael Derek Grieve
Frieze Abu Dhabi / Art Week
Julien Soyez
Villa Marie-ACTIVATION
Mahdi
International press trip to Bali
Julien Soyez
International Press trip to Oman
Julien Soyez
7 projects
DecemberQ4
Celebration & Gratitude
Burj Al Arab Relaunch
Joao Marcelo Rocco
Festive Season
Willemijn Jol
Q4 Global Majlis
Julien Soyez
Curated Collections - Generous Spirit Gifting
Lucy Wilson
ILTM Cannes
Julien Soyez
5 projects
Click any project for its full brief.ConfirmedTBCPlanningLaunch