Jumeirah
Brand Strategy
H2 2026 · Working Plan
Team · 23 functions · 5 owners

Functions & Owners.

One place to map every function to the right owner. Changes here flow through projects, deliverables and the workload view.

Turn on Edit in the top bar to make changes.

Function → Owner
Function
Owner
Projects
Deliverables
Default templates
—
0
0
generic
Brand
Joao Marcelo Rocco
0
0
Creative concept & key art · Brand guidelines / toolkit · Brand approval & sign-off · Naming & messaging framework
CRM
Lucy Wilson
0
0
Member email journey · Segmentation & audience build · Always-on automation set-up
Comms · PR
Julien Soyez
0
0
Press release & media kit · Social content calendar · 30 creative social assets · Media outreach & coverage report
Creative
Shawn Davey
0
0
Photography & video shoot · Asset master production · 30+ resize / adaptation set · Print & OOH artwork
F&B
—
0
0
generic
HR
—
0
0
generic
Hotel Marketing
—
0
0
generic
Hotel teams
—
0
0
generic
Hotel teams -Marketing
—
0
0
generic
Hotels Team
—
0
0
generic
Hotels team
—
0
0
generic
Jumeirah One
Lucy Wilson
0
0
Member invitation & RSVP flow · Loyalty offer build · VIP experience plan
Marketing
—
0
0
generic
Marketing JCP
—
0
0
generic
Marketing JCT
—
0
0
generic
Marketing JPS
—
0
0
generic
Operations
—
0
0
generic
PR
—
0
0
generic
PR & Comms
—
0
0
generic
Partnership
—
0
0
generic
Partnerships
Hannah Louise Lee
0
0
Partner agreement & deliverables · On-site activation build · Co-branded asset pack
Sales
—
0
0
generic
Function library
Key
Label
Hue
Paragraph
Draft
brand
Brand
60
crm
CRM
25
partnerships
Partnerships
190
J One
Jumeirah One
335
creative
Creative
15
partnership
Partnership
200
pr_comms
PR & Comms
200
marketing_jct
Marketing JCT
200
marketing_jps
Marketing JPS
200
marketing_jcp
Marketing JCP
200