Rituals Define Our Rhythm

As we move into the second half of the year, we celebrate the rituals that define our hospitality, showing how our Arabian story shapes the guest experience with refinement and distinction.

Sail GP — United Kingdom

Lucy Wilson · London / UK

Jumeirah’s presence at the UK Sail GP through the Emirates GBR partnership — brand activation, loyalty moments and PR around the event. A curated staycation experience for five Elite members, featuring exclusive dining across JCT and partner venues, VIP Vela Lounge access, bespoke spa treatments, and tailored sports and skincare welcome gifts. Brand rituals: Members will be welcomed with a Marhaba greeting, a signature tea and cake welcome, and a hosted arrival with a dinner experience. Duration: 3 days Venue: Jumeirah Carlton Tower Eligibility: UK Based Jumeirah One members

Humantra Launch

Hannah Louise Lee · London → Dubai / UAE

Launch of the Jumeirah x Humantra flavour — PR-led debut in London, followed by a Q4 retail / wellness drop across UAE properties.

NOX Opening — Capri

Marketing - JCP · Capri

The soft and full opening of NOX at Jumeirah Capri Palace, with a design-world art event to mark the moment.

Editorial partnership Dazed Korea - K pop band in Bali

Veronique · Bali

This is the event budgeted under Marketing

Jumeirah One Echo

Lucy Wilson · London

16 members 2 hours x 2 Exceptional and enhanced x 4 to be reviewed and evaluated.

BAA- POP

Joao Marcelo Rocco ·

Positioning + activation plan

Paris - POP

Joao Marcelo Rocco ·

Brand oversight & guardianship Final naming + filing for TM